Architectural Visualization – From Concept to Image

Conveying the design process – from the abstract idea to the realized building – is a central task in architecture. In addition to classical representational forms such as plans and sections, atmospheric visualizations play a decisive role. They not only serve to test and refine designs but also create an emotional connection and a shared vision for the project.

This course examines the relationship between architecture, perception, and image production. It is conceived as a critical engagement with contemporary image practices: many architectural visualizations today look strikingly similar worldwide; AI intensifies this homogenization by generating standardized images even more rapidly. As a result, the criteria for what is considered a successful representation are shifting. The course addresses this by encouraging students to sharpen their own gaze, make conscious choices, and understand atmospheres not as automatic effects but as part of a reflective design approach.

The aim of the seminar is to develop an understanding of visual language and its impact, and to apply these insights in the context of current technological developments to design appropriate workflows and transfer them to individual projects.

First meeting and introduction:
Monday, 20.10.25, 10:00 am, room 208